Adajé is..
A groundbreaking fashion company that blends luxury streetwear with a powerful environmental mission. The brand is dedicated to influencing positive change by tackling the growing problem of ocean pollution, actively working to clean the waters by removing plastic and microplastics. At the same time, Adajé celebrates and cultivates Egyptian culture, seamlessly integrating its rich history and timeless aesthetics into the design of Adajé’s motorsport-inspired streetwear. With each collection, the brand not only delivers cutting-edge luxury fashion but also advocates for a cleaner planet, embodying a harmonious fusion of sustainability, heritage, and high-end style.
Adajé stands as a strong advocate for peace, actively working to combat gang violence and promote unity within communities. To symbolize the harmony between conflict and individuality, the Adajé Hat was created, representing the balance between personal identity and collective strength. Through its creation, Adajé encourages individuals to embrace their unique qualities while fostering a collective effort to overcome adversity and work toward a peaceful future.
My name is Adaja McWhite and I am the CEO/Creative Director of Adajé LLC. Originating from Tampa, Florida, I received my Bachelors in Fashion Design with a concentration in Business from Clark Atlanta University in Atlanta, Georgia. Adajé came about in July 2018 with a vision to recreate the status quo of fashion. On my college journey and while developing self love, I created the first Adajé piece, which was a hat that signified individuality and creativity. This hat consist of two centered holes and the Embroidered Adajé logo, symbolizing that all walks of life should not be discourage of what’s beneath them; but to actually embrace who you really are because natural is the new cool! Let’s bring self respect, durability and quality back into our culture! Adajé strives to leaving all clients feeling better than they came and we will do just that.
“The quality of the fabric is so soft and natural. You can tell how unique each piece is and that makes every item she sells even more special.”
- Anonymous Loyal Client